CTRLift Privacy Policy
Last Updated: April 2026
1. Introduction
CTRLift (“we”, “our”, “us”) provides automated conversion tools for Shopify merchants, including buyer confidence tools, Google search enhancements, and AI-powered search presence features.
This Privacy Policy explains how we collect, use, store, and protect personal information when merchants use our platform, visit our website (ctrlift.com), or interact with our services.
By installing CTRLift, using our tools, or accessing our website, you agree to the practices described in this policy.
CTRLift (“we”, “our”, or “the Service”) is a software brand operated by Strive Built LLC, a U.S.-registered company. All billing, legal compliance, and data processing activities are conducted by Strive Built LLC on behalf of CTRLift.
2. Information We Collect
A. Information Provided by Merchants
When you install CTRLift or contact us, we may collect:
- Store name and domain
- Shopify store ID
- Contact information (email, name, role)
- Billing information (handled securely through Shopify)
- Theme information (for installation support)
B. Automatically Collected Information
Through our tools, we may process:
- Product data (title, price, reviews, images, descriptions)
- Collection data
- Review data from connected review platforms (Judge.me, Loox)
- Store branding (logo, name)
- Storefront URLs
- Non-personal device information (browser, IP city/region, user agent)
We do not collect or store customer PII (names, emails, phone numbers, addresses) unless explicitly provided to us for support.
C. Website Analytics
We may use standard analytics tools to collect:
- Page views
- Device types
- Referral sources
- Session behavior
All analytics are anonymized.
3. Who We Are
CTRLift is an automated conversion system for Shopify stores. The Service is owned and operated by Strive Built LLC, which acts as the data controller and processor for all customer information.
4. How We Use Your Information
We use collected information to:
- Provide and maintain CTRLift services
- Deliver CTRLift features on your collection pages
- Improve feature accuracy and performance
- Deliver merchant support
- Process payments
- Analyze aggregated usage to improve our services
- Ensure security and fraud prevention
We do not sell personal data.
5. Data Storage and Security
We use industry-standard SSL encryption, secure hosting environments, and restricted access policies to protect data.
- Merchant data is stored on secure servers in North America or the EU (depending on region and hosting provider).
- Only authorized personnel can access merchant data.
- We never store sensitive Shopify customer data unless explicitly sent by the merchant for support.
- We may store data in the United States through secure third-party partners such as Shopify, Amazon Web Services (AWS), and Cloudflare.
6. Data Sharing
We may share limited data with:
A. Service Providers
For hosting, analytics, support, and payment processing (e.g., Shopify, AWS, Cloudflare).
B. AI Processing Providers
To generate buyer insights from review data, we may process text or metadata through AI engines.
We never sell or expose personal customer data to third parties.
7. Cookies & Tracking
Our website may use cookies for:
- Basic functionality
- Analytics
- Authentication for merchant dashboard
CTRLift tools installed on the merchant’s storefront do not set cookies that track shoppers across websites.
8. Shopify Integration
When a merchant installs CTRLift through Shopify:
- We follow all Shopify API access rules
- We only request permissions needed for app operation
- We automatically remove store data when the merchant uninstalls the app (unless retention is requested for legal/accounting reasons)
9. GDPR, CCPA, and Global Compliance
CTRLift complies with major privacy regulations:
GDPR
Merchants have the right to:
- Access their stored data
- Request deletion
- Request corrections
CCPA
We do not “sell” personal information.
Data Subject Requests
To make a request, contact: support@ctrlift.com
10. Data Retention
We retain:
- Essential merchant configuration data while the store is active
- Billing + accounting records (as required by law)
- Backups for disaster recovery for a limited period
Upon uninstall or request, store data can be deleted.
11. Email & Communication Policy
We may send:
- Onboarding emails
- Product updates
- Support communications
- Billing or legal notifications
You may unsubscribe from non-essential emails at any time.
12. Links to Third-Party Services
Our website and tools may link to:
- Shopify
- Review apps
- Analytics tools
We are not responsible for third-party privacy practices.
13. Children’s Privacy
CTRLift is not intended for users under 16.
We do not knowingly collect data from children.
14. Changes to This Policy
We may update this policy as we improve or expand our services.
Material changes will be posted on this page with a new “Last Updated” date.
15. Contact Us
For privacy questions, data requests, or support: